Why intentional adoption became the real differentiator.
Despite what much of the SAP ecosystem says, 2025 wasn’t defined by AI.
It was defined by how organisations responded to the challenges already in front of them.
- SAP customers stepped back from transformation hype and focused on ownership, governance, cost, and how SAP is run day to day
- SAP BTP moved onto the critical path, bringing agility and flexibility, whilst exposing the need for clear operational control
- ALM, security, and accountability shifted from “we should probably look at this” into strategic concerns
This report captures what changed in practice across SAP landscapes in 2025, and what it means heading into 2026.
It’s written for CIOs, Heads of SAP, architects, and delivery leads who want a grounded view of how SAP is evolving based on lived experience from projects, events, and real conversations.
